Orvas Yachting
Client
Orvas d.o.o., Croatia
Team
Zeljko Simic - Senior Full-Stack Designer
Services
Logotype Repair; UI/UX Design; UI/UX Development;
View Project
Orvas is a Croatia-based premium charter company founded in 1999, offering a diverse fleet of sailing boats, motorboats, and catamarans for exploring the Adriatic and Mediterranean. Part of the Orbico Group, the company has expanded beyond yacht charters to include a hotel on Hvar Island, private villas, and a boutique line of Croatian wine and olive oil — all centered around delivering a personalized, high-end holiday experience.
Before and After Case
Brand Problems
- Cheap and outdated visual appearance
- Broken visual system
- Poor brand representation
- Confusing navigation hierarchy
- Bloated and broken code
- Poor content organisation
- Technical SEO deficiencies
Our Solutions
- Premium navy blue and gold redesign
- Consistent design language across all pages
- Visuals aligned to brand quality
- Clear and intuitive navigation structure
- Clean HTML, CSS and JavaScript delivery
- Restructured content architecture
- Technical SEO improvements
Orvas is a premium yachting company whose online presence failed to reflect the quality of their services. Their existing website looked outdated and visually inconsistent, undermining trust and leaving conversions on the table.
The Goal
The goal was to transform a broken, cheap-feeling digital experience into something worthy of a premium brand for bareboat enthusiasts while keeping it simple and interesting. The existing site suffered from a dysfunctional visual system, a confusing navigation hierarchy, bloated and poorly structured code, weak content organisation, and unaddressed technical SEO issues. On top of that new logo was done unprofessionally and needed a repair as it was unusable and broken in different media applications — all of this was working against the business.
We joined a cross-functional project team alongside SEO specialists, marketing experts, and company management. After a thorough brief and company’s desire to focus more on charter destinations and bareboat experience, we got to work and returned with three distinct home page concepts, each built around Orvas Yachting’s refined visual identity — sans-serif logotype in dark navy blue and gold.
When the team reviewed the designs, they were genuinely surprised that the golden aesthetic could translate so seamlessly into a fully functional web experience. The designs were met with unanimous approval.
With the design signed off, we moved into production — building 25 fully crafted static pages in HTML, CSS, and JavaScript. Each page was reviewed and approved by the Orvas Yachting team before the complete package of static files was handed off to their IT agency for integration into a custom CMS.
The Result
The result is a cohesive, lpremium digital presence that finally does justice to the brand. Clean code, intuitive navigation, and a refined visual identity work together to create an experience that reflects the quality of their services.
A great website doesn’t just look good — it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.
Got a website or visual identity that’s holding you back?
We’ll tell you exactly what needs fixing — before you spend a single euro.
