Yacht Charter Website Design and Branding by Studio Simple

Sea-Inspired Website for Prima Sailing

new website for prima sailing by studio simple
prima sailing yacht list and home page by studio simple
prima sailing mobile pages by studio simple
prima sailing yacht details page by studio simple

Brand Vemsa
Project Type Custom Website
Services UX/UI Design, Brand Visual System Development, Motion Design, UX/UI Development (HTML, CSS, JS), Interactive Animation Design
Team Single Senior Full-Stack Designer

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Prima Sailing is a Slovenian charter agency founded in 2013. Operating out of Slovenska Bistrica, they run an extensive fleet of sailboats, yachts, and catamarans across the Adriatic and beyond.

Prima Sailing had to do one thing above all: reflect the quality of a charter operation. Given the scope of the rebuild, we came in as the dedicated UX/UI design and development partner.

Giving the Site a Language of Its Own

Three priorities shaped the work from day one: clarity, brand cohesion, and a user flow that didn’t make people think twice. The goal was a straight line from landing on the homepage to finding a boat to booking it – with the boat listing and detail pages carrying most of that weight.

To make the interface feel distinct, we built a motion design language rooted in the way water actually moves. Interactive elements respond with fluid, natural animation rather than the stock transitions most charter sites default to. Popups and modals got the same treatment, designed outside the usual template so they’d actually stick in a visitor’s memory instead of blending into the background.

The full site went through client review across 23 designed pages before development began. From there, we built 21 static pages in HTML, CSS, and JS, and handed the finished files to Prima Sailing’s IT agency along with guidance for maintaining the site through our Helix framework.

What We Delivered

  • 21 static pages, built in HTML, CSS, and JavaScript.
  • A water-inspired motion system, applied across interactive elements sitewide.
  • Custom-designed popups and modals, built to stand out rather than blend in.
  • A streamlined booking flow, from boat discovery through to checkout.

A quality website doesn’t just look good – it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.

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