New Website for Croatia Yacht Club
Client
Croatia Yacht Club, Sweden
Team
Zeljko Simic - Senior Full-Stack Designer
Services
Website Audit; Logo Integration Strategy; UX/UI Design; UX/UI Development; Technical SEO; CMS Handoff and Delivery;
View Project
This is custom website design and development work for Croatia Yacht Club. Croatia Yacht Club is Scandinavia’s largest sailing charter operator in Croatia. Since 1985, they have connected thousands of guests from Sweden, Norway, Denmark, Finland, and beyond with the Adriatic. They operate under the Dream Yacht Charter group and run in Sweden by Dream Yacht Nordic AB.
Before and After Case
Brand Problems
- Outdated visual design
- Broken frontend sections
- Poor technical SEO
- Weak boat listing and detail pages
- Logo integration uncertainty
Our Solutions
- Full design system rebuild
- Frontend audit and repair
- Technical SEO implementation
- Boat page restructure
- Logo-led design direction
Croatia Yacht Club engaged us through their new IT agency to redesign their website. Importantly, the client wanted to keep the existing color palette and overall concept. Because of this, the goals were clear: preserve what works, replace what doesn’t, and raise the overall feel to a standard befitting a member of one of the world’s largest yacht charter groups.
Building the Website
When we audited the existing site, we found three core problems. First, the design had fallen behind current standards. Second, several frontend sections were broken. Third, the technical SEO foundation had not been properly implemented. Above all, the boat listing and detail pages — commercially the most critical parts of the site — needed both structural and visual overhaul.
One early decision shaped the entire design direction. When we joined the project, the client and their IT agency were uncertain about keeping the logo due to its rounded form. However, we advised strongly that it should stay. A well-crafted logo is not a constraint — it is an anchor. Rather than designing around it, we built the entire visual system from it, treating the logo as the pivot for all design decisions.
During the audit, we also found genuine strengths in the previous build. Specifically, certain ideas and implementations were worth keeping. As a result, we retained and restyled them within the new design. This gave the site continuity while eliminating what no longer served it. In fact, this approach reflects how we handle every redesign — as an analytical process, not a wholesale replacement.
The New Website Impact
Overall, the project delivered 17 fully built static pages in HTML, CSS, and JS. After Croatia Yacht Club approved them, we handed everything off to their IT agency for CMS integration. As a result, the new site presents the brand at a level consistent with its standing in the Dream Yacht Charter group. Not only does it have a resolved design system and functional critical pages, but it also has a corrected technical SEO foundation.
A great website doesn’t just look good — it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.
Got a website holding you back?
We’ll tell you exactly what needs fixing — before you spend a single euro.
