Brand Orvas
Project Type Custom Website
Services Visual Identity Advisor, UI/UX Design, UI/UX Development
Team Single Senior Full-Stack Designer
Orvas d.o.o. is a member of the Orbico Group, and Orvas Crewed Yachts is where they offer their luxury charter fleet.
The company also runs a separate bareboat operation – sailing boats, motorboats, and catamarans for guests who’d rather captain their own trip. This was our second project with Orvas. This time, the brief was narrower and higher-stakes: build a home for the luxury crewed segment alone, split cleanly from bareboat.
Standing Out in a Crowded Sea
Croatia is the world’s largest yacht charter destination. That means competition on the Adriatic is fierce, and a generic template disappears fast. So we didn’t build generic. Diagonal shapes cut through the layout instead of sitting in neat boxes. Sliders carry the story instead of static panels. The intent was emotional, not decorative: get a visitor to feel connected to the brand before they’ve had time to compare five other charter sites in open tabs.
Fixing the Logo
Orvas’s existing logo was technically flawed and too complex for everyday use – banners, favicons, print, all of it. We worked with leadership to repair the technical execution and define how it should scale. One elegant, professional logo. Two applications:
- Bareboat site (orvasyachting.com): dark navy blue with gold gradients, staying loyal to the existing Orvas identity.
- Crewed site (world-yacht-charter.com): solid colors, no gradients a quieter register for a different kind of customer.
Same brand, two distinct voices.
From Barely Working to Fully Booking
The old websites weren’t just outdated. They were unreliable – a damaged design layered on top of technical bugs, with stretches where the site didn’t work at all. Both problems are solved now.
Leadership noticed early. The first renders already matched what they’d hoped for, and in places, went further. Not every idea was an easy yes – some components were unfamiliar territory, and the team wasn’t sure they’d land. We made the case. The decision to move forward was unanimous.
What we Delivered
- A working logo. We repaired the broken technical execution and helped define its future use.
- A design and build ready for integration. Their IT agency connected everything directly into existing systems.
- A faster path to booking. Visitors can now find and reserve boats and yachts with noticeably less friction.
- An identity that matches the brand’s scale. A multinational group member finally looks like one.
The site has gone from liability to a business asset.
Other Projects
Other work we’ve done for Orvas:
orvasyachting.com
Our “hb-ui” framework built the Orvas Yachting website too. That’s the beauty of it – flexible enough to move from basic to luxury without swapping out tools or reinventing the solution each time.
A quality website doesn’t just look good – it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.
Got a website or visual identity that’s holding you back?
