Brand Croatia Yachting
Project Type Custom Website
Services Strategic Audit, Brand Identity Alignment, UX/UI Design, UX/UI Development, Newsletter Template Design & Development, Digital Brochure Development (domPDF), User Dashboard
Team Single Senior Full-Stack Designer
Croatia Yachting has run sailing holidays since 2004. Today, they manage over 190 yachts directly and can access more than 3,000 through their network.
Beyond charter, they also run yacht sales and full owner management programs. Croatia Yachting’s old website had outgrown itself. Legacy code made updates difficult, and the site no longer matched what the business had become.
One Site, Several Jobs to Do
The rebuild had to do more than look better. It needed to handle charter bookings, yacht sales, tour guides, and destination reviews – all in one place, without turning into a cluttered mess. On top of that, the site had to speak to two different audiences at once: people booking a holiday, and people considering Croatia Yachting as an investment opportunity.
We worked closely with Croatia Yachting’s team throughout, checking the design against their brand and business goals at every stage. That produced 55 layouts across 48 pages, built around bold visuals, animated frames, and open imagery – premium in feel, without crowding the page.
Part of the brief meant giving more visual weight to the investment side of the business, alongside the charter offering that had always come first. We carried that same visual language into their newsletters, so the brand read the same whether someone found them through the website or their inbox.
What We Delivered
- 55 layouts across 48 pages, covering charter, sales, and investment content in one system.
- A unified visual identity, applied consistently across the website and email newsletters.
- Clear navigation paths between charter, sales, and investment sections.
- A design language built for two audiences – holidaymakers and prospective yacht owners.
The site has gone from a liability to a business asset.
Other Projects
Other work we’ve done for Croatia Yachting:
croatia-yachting.hr
The new visual direction focused on clean layouts, spacious imagery, and dynamic content. The website communicates a more refined and premium experience without overwhelming users. In addition, the design highlights Croatia’s sailing destinations and routes, helping visitors discover the best locations along the Adriatic coast. As a result, we designed 208 layouts across 42 pages. The website is built on our Helix framework.
hanseyachts.hr
Croatia Yachting hired us to audit, repair, upgrade, and modernize the frontend of their Hanse Yachts website. The website targets potential yacht buyers and owners in the Croatian market. Because they are an authorized Hanse dealer, the site carries real commercial weight. As a result, its quality and reliability directly affect the company’s sales.
bali-catamarans.hr
Croatia Yachting hired us to audit, repair, upgrade, and modernize the frontend of their Bali Catamarans website. The website targets potential catamaran buyers and owners in the Croatian market. Because they are an authorized Bali dealer, the site carries real commercial weight. As a result, its quality and reliability directly affect the company’s sales.
fjordboats.hr
Croatia Yachting hired us to repair, update, and prepare their Fjord boats website for migration. Poor integration of different technologies had caused serious technical instability. As a result, their new IT agency couldn’t extract the necessary code assets – HTML, CSS, and JS from Vue framework. Because of this, they brought us in to extract, audit, repair, update, and optimize the existing website.
sealineyachts.hr
Croatia Yachting hired us to repair, update, and prepare their Sealine boats website for migration. Poor integration of different technologies had caused serious technical instability. As a result, their new IT agency couldn’t extract the necessary code assets – HTML, CSS, and JS from Vue framework. Because of this, they brought us in to extract, audit, repair, update, and optimize the existing website.
A quality website doesn’t just look good – it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.
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