New Website for BeBlue Sailing
Client
BeBlue S.R.L., Italy
Team
Zeljko Simic - Senior Full-Stack Designer
Services
Brand Identity Design; Colour Palette Design; Visual Design & Styling; UX/UI Design; Responsive Design Systems; Dashboard Design; Checkout System Design; Digital Brochures Design; Newsletter Templates; UX/UI Development;
View Project
This page showcases visual identity and custom design work for BeBlue Sailings’ new website. BeBlue is an Italian tour operator and yacht broker. Specifically, they specialise in sailing holidays worldwide. Based in Mirano, near Venice, the team personally vets every boat, skipper, and route.
Before and After Case
Brand Problems
- Website fragmented across multiple domains
- Constant technical failures
- Visual inconsistency
- Didn’t capture energetic team spirit
- Confusing user journey to booking
- Unable to upscale
Our Solutions
- Unified website structure with clear navigation
- Stable, clean codebase
- Refreshed color palette
- Energetic design reflecting company culture
- Simplified booking flow
- Scalable platform architecture
BeBlue needed a new site. They also wanted more customers. Their old site had big problems. For example, content was split across many domains. Links were broken and confusing. In addition, the site crashed often. The old look failed to show their fun, young team. On top of that, they had to keep all old content for SEO. Meanwhile, the new site had to work for older clients. It also had to draw in younger ones.
Building the Website
First, we found the core problem. BeBlue’s team spirit was missing online. So, we planned a look that felt bold yet clean. Next, we made 76 layouts for 40 pages. Then, we coded each one in HTML, CSS, and JavaScript. Beyond the main site, we also rebuilt the admin dashboard. Furthermore, we updated the user portal, checkout, brochures, and email templates.
The new site showed BeBlue’s culture well. It was also easy to use. For instance, we made the booking path simple. Now, users book trips with fewer steps. Similarly, we kept the SEO structure in place. We also used the same brand style throughout. Finally, we taught our Helix framework to their IT team. Therefore, they can now run the site on their own.
The New Website Impact
Overall, the result is a strong, unified digital brand. It proves energetic design and senior-friendly interfaces can work together. Today, the site supports business growth. It also guides users clearly through bookings. Above all, it reflects who BeBlue truly is.
A great website doesn’t just look good — it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.
Got a website or visual identity that’s holding you back?
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