Journal

Big Logo Mistakes That Could Hurt Your Business

Written by Zeljko Simic

Your logo could be a legal time bomb and you wouldn’t know it until your business is big enough to be worth going after. Before you finalize anything, read this.

Here is Why Your New Design Is Failing You

Written by Zeljko Simic

Beautiful but ineffective design is silently hurting your business. Find out why most designers decorate instead of design — and what to do about it.

Why the New Cracker Barrel Logo Backfired Hard

Written by Zeljko Simic

Why Cracker Barrel’s logo rebrand failed? A case study on brand authenticity, quality, and why customers reject rebrands that abandon heritage.

New Design Has a Dark Side Nobody Talks About

Written by Zeljko Simic

What if the feel-good philosophy of Human-Centered Design weaponizes empathy, buries criticism, and manipulates users into accepting broken systems?