New Website for Next Charter
Client
Next Charter GmbH, Germany
Team
Zeljko Simic - Senior Full-Stack Designer
Services
UX/UI Design; Brand System Application; UX/UI development (HTML, CSS, JS); UI Handoff for CMS Implementation;
View Project
This is custom website design and development work for Next Charter. Next Charter is a Germany-based yacht charter agency offering sailing services to clients worldwide. With access to over 12,000 yachts across all major charter companies, they operate as a fully independent advisor. Specifically, they source the best-fit vessel for each client, plan itineraries, arrange travel logistics, and provide insurance services.
Before and After Case
Brand Problems
- Outdated visual identity
- Technical instability
- Unclear booking journey
- No customer account functionality
- Weak brand cohesion
Our Solutions
- Brand-aligned visual redesign
- Stable, structured front-end build
- Streamlined booking path
- Custom user account area
- Cohesive digital brand system
Next Charter desire was to replace an ageing website that had become a liability. The existing platform was visually outdated and technically unstable. Moreover, broken sections undermined user confidence — a serious problem for a premium service where trust matters from the very first touchpoint.
Building the Website
When we audited the site, our findings confirmed the scale of the problem. First, the site lacked the visual polish expected by high-intent customers. Second, navigation was unclear and the booking path was convoluted. Third, the overall aesthetic failed to reflect the quality of the service behind it. Because of this, we approached the project as a ground-up rebuild. We started from Next Charter’s brand identity and worked outward to every page and interaction. Throughout the process, our goal stayed the same — a website that felt effortless, where a prospective client could arrive, understand the offering quickly, and move confidently toward booking.
Beyond the marketing site, Next Charter also needed a secure user account area. Specifically, customers needed to track bookings, receive updates, and communicate directly with agents via an integrated chat system. In addition, they needed to manage group and bareboat booking details, including passenger and skipper information. As a result, we designed this area with the same brand consistency and structural clarity as the main site. In total, we designed and built 39 static pages in HTML, CSS, and JavaScript. After completion, we handed everything off to Next Charter’s IT agency for CMS integration.
The New Website Impact
Overall, the result is a professional, brand-aligned website with a clear and direct path to charter booking. Not only did it replace instability and confusion, but it also delivered a polished, trustworthy digital experience. As a result, Next Charter now has a platform that reflects the standard their clients expect.
A great website doesn’t just look good — it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.
Got a website holding you back?
We’ll tell you exactly what needs fixing — before you spend a single euro.
