Brand Pitter Gesellschaft m.b.H., Austria
Project Type Web Design & Development
Services UI/UX Design; UI/UX Development; Interaction design & prototyping; Booking system design and development; Digital brochure design and development (domPDF); Email signature design and development; On-page SEO structuring; Design-to-development handoff;
Team Zeljko Simic - Senior Full-Stack Designer
This is custom design and development work for Pitter Yachtcharter’s new website. Pitter Yachtcharter has been in yacht charter since the 1980s. They started as a family venture in Biograd. Today they run over 600 vessels across 30 bases in 7 countries. Furthermore, as founding members of the Nautic Alliance, they set the quality standard for charter partners across the region.
Before and After Case
Brand Problems
- Website was broken, and non-functional
- Visual identity disconnected from the brand
- Broken online booking capability
- No cabin booking system
- Poor on-page SEO limiting organic growth
Our Solutions
- Complete redesign rooted in brand identity
- UI/UX tailored to charter client behaviour
- Proper booking experience built into the platform
- Developing cabin booking system
- On-page SEO implemented properly
Pitter Yachtcharter came to us through a partner referral. Their website was outdated and visually messy. In addition, it no longer supported their business growth. So the first meeting brought together Pitter’s design, marketing, and sales teams. We also worked alongside Nausys developers and their IT agency. The scope was clear from day one — a full redesign built around simplicity, large imagery, and a custom user experience.
Building the Website
We did the design work closely with Pitter’s in-house designer. Specifically, we focused on clarity and confidence at every step. The system needed fast navigation and easy decision-making. So we used large surfaces, clear calls to action, and a strong visual structure rooted in the brand.
One of the hardest challenges was the cabin booking system. The IT agency had no clear approach. Therefore, we took full ownership of the design and logic. We mapped out the flow from scratch. Then we aligned every detail with the client’s needs. As a result, we built something their competitors don’t have. Now the client can add multiple boat layouts with different cabin sizes. So their customers get the best booking experience possible.
Once the full flow got approval across design, marketing, and sales, we built a working prototype in HTML, CSS, and JS. Then the IT agency connected it to the CMS and Nausys API.
Additional Website Deliverables
Beyond the core website, we built a user account area. In addition, we made landing pages for Pitter’s sailing cups. Furthermore, we fixed on-page SEO for the first time. This gave the site a solid base for growth. Moreover, we made a digital brochure and custom email signatures for the Pitter team. These had to look the same across Outlook, Thunderbird, and Google.
In total, the project needed 48 designs and 54 static pages. Pitter’s team tested and approved everything. Then we delivered all files to their IT agency for setup.
The New Website Impact
The result is a clean UI built on our Helix framework. It finally reflects the quality of Pitter’s service. The design is clean and built for how charter clients book. In addition, Pitter’s team can manage the CMS on their own. Furthermore, we built the cabin booking system entirely on our side. In short, this project touched every layer of the brand.
A great website doesn’t just look good — it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.
Got a website or visual identity that’s holding you back?
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