Pitter Yacht Charter

Before and After Case

Pitter Yachtcharter came to us through a partner referral, with a clear and urgent need — their existing website was outdated, visually inconsistent, and no longer functional enough to support the growth of their business. The initial meeting brought together Pitter’s design, marketing, and sales teams alongside developers from Nausys and the IT agency selected to lead the technical implementation. From that first conversation, the scope was clear: a complete redesign built around simplicity, large imagery, and a user experience tailored to the specific demographic group.

The Direction

The design direction, developed in close collaboration with Pitter’s in-house designer, prioritised clarity and confidence at every step. The system needed to support fast navigation and intuitive decision-making, with no room for confusion or dead ends. Large surfaces, clear calls to action, and a visual hierarchy rooted in the brand identity were the foundation of every web page.

One of the more complex challenges was the cabin booking system. The IT agency had no clear approach to it, so we took full ownership of the design and logic behind it in according of limitations of Nausys system explained to us by Nausys’ engineer — mapping out the mechanics and functionality from scratch, aligning every detail with the client’s requirements under the close oversight of Pitter’s designer — we created something their competitors don’t have — now, the client can add multiple boat layouts with different cabin places and sizes to give their customers best experience possible when booking cabins for specific yacht. Once the complete flow was approved across design, marketing, and sales, we prepared a fully functional prototype in HTML, CSS, and JS that the IT agency then connected to the CMS and Nausys API Pitter uses to manage their website content.

Beyond the core website, the project also included a user account area and dedicated landing pages for the sailing cups Pitter organises. On-page SEO was addressed properly for the first time, replacing the ad-hoc structure of the old site with a solid foundation for long-term growth. Additional deliverables included a digital brochure solution built for the domPDF module and custom email signatures designed for the entire Pitter team that needed to be consistent across three major platforms – Outlook, Thunderbird, and Google.

To complete the job it took us 48 designs and 54 static web pages (HTML, CSS, JS). Once Pitter Yachtcharter’s team tested and approved everything, files were delivered to their IT agency for implementation.

The Result

The result is UI on our Helix framework that finally reflects the quality of the products and service behind it. Clean, brand-consistent, and built for the way charter clients actually book — with proper SEO foundations, a CMS architecture Pitter’s team can manage independently, and a cabin booking system designed and prototyped entirely on our side. Sailing cup pages, a user account area, digital brochures, and staff email signatures completed a project that touched every customer-facing layer of the brand.

A great website doesn’t just look good — it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.

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