BeBlue Tour and Sailing
Client
BeBlue S.R.L., Italy
Team
Zeljko Simic - Senior Full-Stack Designer
Services
Brand Identity Design; Colour Palette Design; Visual Design & Styling; UX/UI Design; Responsive Design Systems; Dashboard Design; Checkout System Design; Digital Brochures Design; Newsletter Templates; UX/UI Development;
View Project
BeBlue is an Italian tour operator and yacht broker specialising in sailing holidays worldwide. Based in Mirano, near Venice, they personally vet every boat, skipper, and route in their portfolio — covering destinations from the Mediterranean and Croatia to the Caribbean, Seychelles, and Southeast Asia.
Before and After Case
Brand Problems
- Website fragmented across multiple domains
- Constant technical failures
- Visual inconsistency
- Didn’t capture energetic team spirit
- Confusing user journey to booking
- Unable to upscale
Our Solutions
- Unified website structure with clear navigation
- Stable, clean codebase
- Refreshed color palette
- Energetic design reflecting company culture
- Simplified booking flow
- Scalable platform architecture
BeBlue Sailing needed a complete website overhaul to scale their business and attract new customers. Their outdated platform had fragmented content scattered across multiple domains with confusing redirects, constant technical failures, and visual inconsistency that failed to reflect their young, energetic team culture. All existing content had to be preserved for SEO reasons, and the new design had to be intuitive for their senior demographic clients while pursuing younger customers.
The Challenge
We identified the core challenge — BeBlue’s authentic team culture was completely absent from their digital presence. We proposed a design strategy that was both professional and energetic. We designed 76 layout variations for 40 pages and coded 40 static pages using semantic HTML, CSS, and JavaScript. Our engagement expanded to include redesigns of the admin dashboard, user portal, checkout system, digital brochures, and newsletter templates.
The new website successfully captured BeBlue’s company culture while maintaining accessibility for their diverse audience. We simplified the booking path, preserved their SEO structure while improving user experience, and applied consistent brand identity across all digital touchpoints. We transferred knowledge of our Helix framework to their IT agency, empowering them to maintain and evolve the platform independently.
The Result
The result was a cohesive digital brand experience that proved energetic design and senior-friendly interfaces are not mutually exclusive. The website now scales to support business growth, provides clear navigation for tour and charter bookings, and authentically reflects who BeBlue is as a company.
A great website doesn’t just look good — it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.
Got a website or visual identity that’s holding you back?
We’ll tell you exactly what needs fixing — before you spend a single euro.
