FLD39
Client
Field39 Development d.o.o., Croatia
Team
Zeljko Simic - Senior Full-Stack Designer
Services
Brand visual system development; UI/UX design; Layout design; Custom vector illustration; Icon design; Motion & animation; UX/UI development (HTML, CSS, JS);
View Project
Field39 is a Croatian-based payment technology company founded in 2020, built on a mission to simplify and advance payment processing across industries. Operating at the intersection of financial infrastructure and cutting-edge technology, Field39 develops robust, enterprise-grade solutions through their Cloud39 platform — helping businesses of all sizes transact faster, smarter, and more reliably.
Before and After Case
Brand Problems
- Outdated visual identity
- Investor-unready presentation
- Visual inconsistency
- Lack of differentiation
- No distinct brand personality
Our Solutions
- Visual system alignment
- Investor-focused design
- Structured layout design
- Custom illustration & animation
- Distinct brand direction
Field39 was preparing for an investor event and needed their existing website to reflect the caliber of the company they had built. The timeline was tight, leaving little room for open-ended exploration.
Approach
The existing website presented an immediate problem: it looked outdated and felt cheap, failing to communicate the sophistication of the technology and team behind it. For a company about to stand in front of investors, first impressions were everything.
Given the constraints, we moved decisively — starting with the visual foundation. A cohesive color and typography system was developed in alignment with the existing logo, establishing a consistent visual language before any layouts were touched. From there, 12 page layouts were designed and reviewed collaboratively with the Field39 team. Their feedback pointed in a clear direction: lean into sci-fi. Where time allowed, custom animated vector illustrations and iconography were created for their products and services — giving Field39 a visual identity that no off-the-shelf template could replicate.
With designs approved, frontend development began with our Helix framework. Fourteen UI pages were built in HTML, CSS, and JavaScript, tested, and handed off to Field39’s internal development team for CMS integration.
The Result
The result was a website that stands apart — professional, distinctive, and unmistakably Field39. Where the previous site blended into the noise, the new one carries its own identity: a considered aesthetic that nods to cyberpunk and sci-fi, setting Field39 apart from the sea of look-alike tech company websites.
A great website doesn’t just look good — it loads fast, ranks well, and stays out of your way. When all of that comes together, you stop worrying about your tech and start focusing on what actually grows your business. This project demonstrates that even a heavily compromised site can be turned into a performing platform with the right strategy and execution.
Got a website or visual identity that’s holding you back?
We’ll tell you exactly what needs fixing — before you spend a single euro.
