visual identity

Big Logo Mistakes That Could Hurt Your Business

Written by Zeljko Simic

Your logo could be a legal time bomb and you wouldn’t know it until your business is big enough to be worth going after. Before you finalize anything, read this.

Why the New Cracker Barrel Logo Backfired Hard

Written by Zeljko Simic

Why Cracker Barrel’s logo rebrand failed? A case study on brand authenticity, quality, and why customers reject rebrands that abandon heritage.