visual identity

They Loved the Result. Here’s What It Actually Took

Written by Zeljko Simic

A Croatian yacht charter company came to us with years of technical debt, a website search engines refused to index, broken design, and a broken backend their team was afraid to touch. This is the full story of what we found — and what we built instead.

Nostalgia vs. Trends: The Cracker Barrel Case

Written by Zeljko Simic

Why Cracker Barrel’s logo rebrand failed? A case study on brand authenticity, quality, and why customers reject rebrands that abandon heritage.